Template Media Headers

1. Choose the right pattern

2. How DOCUMENT delivery works

1. Create and approve a UTILITY (or other allowed) template in the dashboard with header format DOCUMENT. Upload any valid sample PDF for Meta review.
2. At send time, pass a public HTTPS URL to the customer-specific file via header_media_url, or upload the bytes via multipart header_media_file.
3. Washeej forwards the template to Meta with a document header parameter.
4. Meta downloads the file from that URL (server-to-server) and delivers a WhatsApp document. The end user sees a file, not the raw URL.

3. Media URL requirements

• Must be HTTPS and reachable from the public internet (not localhost, not private VPC-only hosts).
• Must return HTTP 200 on GET with the binary body (query-string download endpoints are fine if they return the file).
• Preferred Content-Type: application/pdf for documents, matching image/video MIME for other headers.
• Meta document size limit: 100 MB (images 5 MB, videos 16 MB).
• Prefer a path or Content-Disposition filename ending in .pdf so WhatsApp shows a clear file name.
• Signed / short-lived URLs are OK if they remain valid long enough for Meta to fetch at send time.
• Auth walls, HTML login pages, or HTML error bodies will fail Meta media download (often surfaced as media upload errors).
• Serve a ready file, fast. Meta downloads the URL itself, shortly after the send, and gives up if your server is slow (webhook message.failed, code 131053 "did not respond back in time"). Generate the PDF before you call the API and serve it as a static file with a full Content-Length; do not build it inside the download request.
• Use a unique URL per file (for example a token in the path) so a fetch never reuses an older file.

4. Scenario A — Dynamic PDF via public URL (JSON)

Best when your system already stores each document behind a stable or signed HTTPS link.

curl -X POST "https://app.washeej.com/v1/templates/send" \
  -H "client-id: YOUR_CLIENT_ID" \
  -H "client-secret: YOUR_CLIENT_SECRET" \
  -H "Content-Type: application/json" \
  -d '{
    "template_id": "YOUR_TEMPLATE_ID",
    "mobile_code": "966",
    "mobile": "500000000",
    "whatsapp_account_id": YOUR_CLOUD_ACCOUNT_ID,
    "header_media_url": "https://files.example.com/docs/INV-1001.pdf",
    "body_variables": ["Ahmed", "INV-1001"]
  }'

5. Scenario B — Upload the PDF at send time (multipart)

Best when the file lives only on your app server and you do not want a public URL.

curl -X POST "https://app.washeej.com/v1/templates/send" \
  -H "client-id: YOUR_CLIENT_ID" \
  -H "client-secret: YOUR_CLIENT_SECRET" \
  -F "template_id=YOUR_TEMPLATE_ID" \
  -F "mobile_code=966" \
  -F "mobile=500000000" \
  -F "whatsapp_account_id=YOUR_CLOUD_ACCOUNT_ID" \
  -F "header_media_file=@/path/to/invoice.pdf;type=application/pdf" \
  -F "body_variables[]=Ahmed" \
  -F "body_variables[]=INV-1001"

Accepted file fields: header_media_file or media_file. Washeej stores the upload temporarily and passes a public fetch URL to Meta.

6. Scenario C — DOCUMENT header + dynamic body text

Use when the customer should get both a PDF bubble and personalized text (name, invoice number, amount, …).

1. Header format: DOCUMENT (sample PDF for Meta review).
2. Body example: Hello {{1}}, invoice {{2}} is attached. Amount due: {{3}} {{4}}.
3. Send with header_media_url (or file upload) and ordered body_variables.

7. Scenario D — IMAGE or VIDEO headers

Same API fields as documents. Only the approved template header_format changes.

{
  "template_id": "YOUR_TEMPLATE_ID",
  "mobile_code": "966",
  "mobile": "500000000",
  "whatsapp_account_id": YOUR_CLOUD_ACCOUNT_ID,
  "header_media_url": "https://cdn.example.com/receipts/1001.jpg",
  "body_variables": ["Order 1001"]
}

• IMAGE — JPEG/PNG, max 5 MB.
• VIDEO — MP4, max 16 MB.
• DOCUMENT — PDF preferred, max 100 MB.

8. Scenario E — URL in the message text (not a file)

If the product requirement is a link inside the chat text, do not use a DOCUMENT header. Create a text template and pass the URL in body_variables. Full walkthrough: Dynamic Invoice Link.

9. Scenario F — Free-form document inside the 24-hour window

Within 24 hours of the customer’s last inbound message you may send a regular document with POST /messages (session message). Outside that window, WhatsApp requires an approved template — use this guide’s DOCUMENT header pattern.

10. Discover template IDs and header format

1. Call GET /templates (scope templates:read).
2. Use either the Washeej numeric id or Meta whatsapp_template_id as template_id when sending.
3. Confirm header_format is DOCUMENT, IMAGE, or VIDEO before relying on header_media_url.
4. Send only from a Cloud API channel (whatsapp_account_id). Device/QR channels do not support Meta templates.

11. Legacy Cloud API

The same fields work on the legacy path (existing integrations):

curl -X POST "https://app.washeej.com/external-api/inbox/send-template-message" \
  -H "client-id: YOUR_CLIENT_ID" \
  -H "client-secret: YOUR_CLIENT_SECRET" \
  -H "Content-Type: application/json" \
  -d '{
    "template_id": "YOUR_TEMPLATE_ID",
    "mobile_code": "966",
    "mobile": "500000000",
    "whatsapp_account_id": YOUR_CLOUD_ACCOUNT_ID,
    "header_media_url": "https://files.example.com/docs/INV-1001.pdf"
  }'

New integrations should prefer POST /v1/templates/send.

12. Troubleshooting